Inspired by Niigata. Guided by Japanese rituals.

Our Story

Recovery is a ritual.

YUKARI was founded by Giovanni and Ayuri, inspired by the belief that wellbeing isn't created through more products or more routines.

It's created through meaningful rituals we return to every day.

Drawing on Ayuri's Japanese heritage and their shared vision of intentional living, they created YUKARI to bring the calm, simplicity and quiet beauty of Japanese self-care into everyday life.

Every formula is thoughtfully selected.

Every ritual has a purpose. So that every moment with YUKARI becomes an opportunity to slow down, recover, and reconnect with yourself.

In Japanese, Yukari (縁) symbolises a meaningful connection.

A connection that reminds us that true wellbeing always begins within.

The Heart of Yukari

A Letter from Our Founders

YUKARI began with us.

A time in our lives when everything felt out of balance, and we knew something had to change.

Not through dramatic transformations, but through quiet, intentional rituals. Day by day, we found our way back through the things that truly mattered: nourishing food, restorative rest, gentle skincare, and simple moments that helped us slow down, breathe, and reconnect.

We created YUKARI to share that philosophy.

Not as a promise of perfection, and not as a cure, but as a gentle reminder that caring for yourself shouldn't begin only when something feels wrong.

It should begin long before.

This reflects the Japanese principle of mibyō (未病) — the belief that true wellbeing begins before illness appears, by caring for the body and mind through everyday habits.

If YUKARI can help you slow down, restore balance, or simply create one meaningful moment for yourself each day, then it has already fulfilled its purpose.

Thank you for allowing us to be part of your journey.

Co-founders of Yukari Wellness and Skincare

Our Concept

More than skincare or tea — Yukari is a ritual.

We believe that beauty begins with balance, and simplicity holds power.

By uniting high-performance Japanese skincare with traditional green teas, our IN/OUT approach brings wellness to both body and soul, one mindful moment at a time.

Our Mission

We exist to inspire a lifestyle of harmony — blending inner and outer wellness, modern living and timeless tradition.

Our purpose is to offer products that nourish the skin, calm the mind, and honour nature.
Rooted in care, respect, and sustainability, our mission is to share the beauty of Japanese rituals with the world.

At Yukari, we choose intention over compromise. Every product, every material, every partnership reflects our core values: respect, quality, and responsibility.

100% made in Japan — ingredients, expertise, and care.

Certified suppliers with high standards of sustainability and traceability.

Skincare free from parabens, drying alcohols, mineral oils, silicones, and synthetic fragrance.

Premium Japanese teas grown with ecological care.

Formulated with care. Never tested on animals.

Packaging designed with simplicity, circularity, and minimal waste in mind.

We don’t follow trends.
We follow principles.

Balance, the Japanese Way

“Explore rituals of care — from the outside and within.”

Welcome to the IN / OUT Ritual.

Skincare moment

A skincare ritual for your skin

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Tea ritual

A tea ritual for your spirit

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